The Program
by Kelly Traver, M.D & Betty Kelly Sargent
It’s rare to find someone who doesn’t want to live a happy, healthy life. But wanting to live healthfully is one thing; doing it is quite another. Change can be a tricky process, so the more you know about it, the better. This is the premise that Stanford-trained physician Dr. Kelly Traver uses as a springboard to launch her revolutionary new book, The Program—The Brain-Smart Approach to the Healthiest You: The Life-Changing Method (Atria Books; $27.95; December 22, 2009).
The brain is the command center of the human body, and if you change it, the body will follow. The problem is that the brain is structurally resistant to change. That’s why Dr. Traver developed the Program, to teach people how to retrain their brain so that it not only accepts healthy lifestyle changes, it embraces them.
A board-certified doctor of Internal Medicine and former Google Medical Director, Dr. Traver has long been fascinated with the brain and its functions. Neuroscience research has exploded in the last 10 years with new information on how the brain works. Now, Dr. Traver has taken this cutting-edge information and built the Program, which is based on science, not on gimmicks or fads.
Using her program’s “Learn It. Personalize It. Live It!” method, Dr. Traver’s clients have seen astonishing results—from significant weight loss to reduced blood pressure to kicking addiction.
With her book, Dr. Traver has designed a truly unique way to allow people to be completely self-sufficient in their journey toward a healthy and happy life. Comprehensive and straightforward, the book delivers Dr. Traver’s points in a practical way so that readers can easily apply them to their everyday lives.
Divided into sections such as “Getting Started,” “Mastering Stress,” “Maximizing Energy” and “Preventing Cancer,” Dr. Traver covers several topics each week which revolve around health, nutrition and fitness. She also weaves in effective methods to coax your brain into becoming a better partner in your goal to live a healthier lifestyle.
Progressive corporations, health care organizations and community centers all around the U.S. have been delivering Dr. Traver’s system to their employees and participants. Now, with this book, Dr. Traver offers her powerful tools to anyone who wants to change their bodies and their lives—simply by changing their minds.
